David Lau is an internationally recognized Master Trainer with over 35 years of experience in strategic management, leadership development, and professional training. Since 1990, he has successfully trained and transformed thousands of emerging leaders and professionals across diverse corporate industries in Malaysia.

David holds a Master’s Degree in Business Administration and is an Internationally Certified Master Trainer. His corporate career began in 1989 as a Branch Manager in the banking and investment sector, where he gained extensive leadership and operational management experience before founding his own training and consultancy firm in 2003.

As a PSMB-certified trainer (PSMB/TTT/4548), David is also an HRD Corp–appointed and approved trainer for the Certified Train-the-Trainer (TTT) program. To date, he has successfully trained and certified more than 1,000 trainers nationwide. Known for his serious yet engaging facilitation style, David is often described as a passionate trainer who inspires participants to apply learning effectively in their workplace.

Training Philosophy

David is a strong advocate of learner-centered training and emphasizes learning transfer over content delivery. His programs are designed not only to impart knowledge but to inspire participants to apply their learning in practical, results-driven ways. He firmly believes in Robert Mager’s philosophy: “You can’t store training — you either use it or lose it.”